Bol.com – largest Dutch marketplace and growing

Bol.com is not only the largest online store in the Netherlands, it’s also it largest domestic open marketplace. And it’s growing fast! The site as a whole saw a growth of 15 million visitors per month on compared to Q3 last year. This led to a total amount of nearly 13 million active customers.

The amount of selling partners on Bol.com has grown from 30.616 in April 2020 to 47.550 in September 2021. A growth of 55% in 17 months. And with a steady growth of selling partners on the marketplace, the product range grew with 42 percent in just one year to 38.201.321 products in total. Selling partners now have a revenue share of 58.67%.

The growth of Bol.com as a marketplace is setting forth. Though the growth seems to be levelling off a bit, there is no doubt that Bol.com will keep on growing as an important player in the marketplace field in the Netherlands (and Belgium).

For more info (in Dutch) read the report Bol.com has made on its platform: PlatformMonitor_Q3-2021_Bolcom.pdf